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COPYWRITING
WHY CHOOSE OUR COPYWRITING SERVICES?
Our copywriters utilise years of journalism and communications experience to produce you captivating copy.
Press releases shouting about your company’s latest launch, and SEO blogs building the authority of your website. Every word is delivered with meaning and each letter precisely placed with tone and target audience at the front of mind.
From world-class academic institutions to veterinary physiotherapists, housing developers to taxi companies, our copywriting team love to tell stories about the wild and the wonderful.
Using our editorial judgement, we work closely with you to understand everything that makes your business unique, before creating impactful content to have your story jumping off the page!
WHAT ARE THE BENEFITS OF GOOD COPYWRITING?
Strengthen Brand Identity Develop A Brand Voice A BIG BOLD BRAND VOICE or a voice more subtle in tone Drive Leads Increase Conversions Enhance SEO Efforts Compel Your Target Audience
OUR COPYWRITING EXPERTISE
SEO Content
Consistent, engaging high quality SEO (search engine optimization) content is key to building the authority of your website, increasing brand awareness and organic website traffic.
Award Entry
A well-written, impactful award entry which tells the story of your business will have your company polishing the silverware.
Press Release
A sizzling press release that jumps off the page will ensure an engaging story gets the coverage it deserves.
Social Posts
Concise, impactful messaging delivered in your company’s voice can resonate with clients and customers, increasing your organic reach and showcasing your brand to a wider audience.
Website Copy
Compelling copy on your website that demonstrates knowledge and engages the audience can convince visitors to hang around.
Newsletter
Inform your audience of the latest news, tips and business prospects with a targeted approach.
EXAMPLES OF OUR CLIENT WORK
CLIENT: MOLLER INSTITUTE
SEO BLOGS
Challenge
The Moller Institute at Churchill College, Cambridge University required a series of blogs focused on their conferencing and events offering.
The Institute wanted to drive incoming enquiries from both the UK and overseas, so required engaging, authoritative written content to improve search engine rankings.
Solution
Front Foot Creative produced a series of blogs rich with relevant keywords with the aim of building authority with event planners and personal assistants.
Each blog included advice on best practice for a successful event, zeroing in on areas such as catering, keynote speakers and, significantly, location. The pull of Cambridge as an education and technology powerhouse was a key theme running through each blog.
Results
A bank of engaging, written content for the Moller Institute’s Blogs section of their website, improving SEO ranking and increasing enquiries for the Institute’s conferencing and events offering.
The series of blogs further bolstered the Institute’s authority in the events and conferencing space underlining their brand position as a key events venue in Cambridge.
CLIENT: PROFESSIONAL FOOTBALL MANAGER
PRESS RELEASE
Challenge
A professional football manager who had been sacked from his position at an English Football League Club, required a departure statement to be written for posting on the League Manager’s Association website and social media.
Front Foot Creative were commissioned to help craft and write the statement. A key challenge was delivering sensitive key messages to a public audience in an honest but subtle manner so as not to court controversy or harm future career prospects.
Solution
A full day session with the manager breaking down exactly what they wanted to convey and how, in an ideal world they wanted the statement to be received.
This included a thorough dig into the use of language to convey messages that couldn’t be articulated explicitly. Front Foot Creative then went about crafting some of the manager’s notes into a professionally written statement fit for public consumption.
Results
A 500 word, professionally written statement, described by the LMA as one of the best Manager statements they had received.
The statement was universally well received by club supporters and figures within the footballing world, further enhancing the Manager’s reputation as a classy, high calibre individual and an accomplished communicator. This reputation helped them secure their next Managerial position a few months later.
CLIENT: THIS LAND
ADVERTORIAL
Challenge
This Land, a Cambridge-based property developer wanted to tackle the challenge of providing valuable industry insight as well as building authority and trust within their brand. They were keen to present themselves as a leaders in their field, underlining credibility, social conscience and build quality.
Solution
This Land opted for a monthly advertorial in the Cambridge Independent which Front Foot Creative were commissioned to produce. We took a consultative approach to the project, interviewing key stakeholders at this Land each month, before crafting the interview into a professionally written, engaging advertorial.
Results
A monthly series of impactful advertorials, increasing This Land’s brand awareness, further building their brand authority and ultimately increasing sales of their properties.
TESTIMONIALS
FFC’s quality of video and animation content, attention to detail sets them apart.
Leon Palmer
These guys will absolutely understand the brief and work with you to achieve what you want.
Lee Maughan
The feedback on the videos that FFC produced has been exceptional!
Sharon Livermore
FFC provide a vital role in generating leads and creating engagement for us.
Jeremy Burridge
The creative input from the team at FFC was fantastic and enabled us to tell compelling stories.
Thomas Birch
FFC’s quality of video and animation content, attention to detail sets them apart.
Leon Palmer
These guys will absolutely understand the brief and work with you to achieve what you want.
Lee Maughan
The feedback on the videos that FFC produced has been exceptional!
Sharon Livermore
FFC provide a vital role in generating leads and creating engagement for us.
Jeremy Burridge
The creative input from the team at FFC was fantastic and enabled us to tell compelling stories.
Thomas Birch
FFC’s quality of video and animation content, attention to detail sets them apart.
Leon Palmer
These guys will absolutely understand the brief and work with you to achieve what you want.
Lee Maughan
The feedback on the videos that FFC produced has been exceptional!
Sharon Livermore
FFC provide a vital role in generating leads and creating engagement for us.
Jeremy Burridge
The creative input from the team at FFC was fantastic and enabled us to tell compelling stories.
Thomas Birch
CLIENTS INCLUDE
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