Cambridge Utd Foundation Charity Promo Video Case Study
Cambridge United
Community Foundation
How do you encapsulate outstanding charity work with stunning visuals and a neat narrative? Employ Front Foot Creative to tell your story of course! Cambridge United Foundation did just that to showcase their positive impact to a wider audience in the form of a charity promo video
Production
We opted for a documentary style using handheld camera techniques to ensure absolute authenticity. The style that we utilised required sensitivity and patience due to the nature of the subject matter and the age of Bryson, the central figure in the piece.
Crucial to the content was conveying the challenges of Bryson’s everyday life and his absolute determination to overcome those challenges. As a result, staged direction was kept to a minimum and we relied on all-natural light. That meant recording action as it unfolded first take and avoiding asking Bryson to repeat any movement.
Deliverables
A stunning charity promo video forming the centrepiece video asset for Cambridge United Foundation’s annual gala dinner as well as for their website and social channels. The perfect content to demonstrate their work to potential corporate partners and the wider Cambridge Community.
TESTIMONIALS
FFC’s quality of video and animation content, attention to detail sets them apart.
Leon Palmer
These guys will absolutely understand the brief and work with you to achieve what you want.
Lee Maughan
The feedback on the videos that FFC produced has been exceptional!
Sharon Livermore
FFC provide a vital role in generating leads and creating engagement for us.
Jeremy Burridge
The creative input from the team at FFC was fantastic and enabled us to tell compelling stories.
Thomas Birch
FFC’s quality of video and animation content, attention to detail sets them apart.
Leon Palmer
These guys will absolutely understand the brief and work with you to achieve what you want.
Lee Maughan
The feedback on the videos that FFC produced has been exceptional!
Sharon Livermore
FFC provide a vital role in generating leads and creating engagement for us.
Jeremy Burridge
The creative input from the team at FFC was fantastic and enabled us to tell compelling stories.
Thomas Birch
FFC’s quality of video and animation content, attention to detail sets them apart.
Leon Palmer
These guys will absolutely understand the brief and work with you to achieve what you want.
Lee Maughan
The feedback on the videos that FFC produced has been exceptional!
Sharon Livermore
FFC provide a vital role in generating leads and creating engagement for us.
Jeremy Burridge
The creative input from the team at FFC was fantastic and enabled us to tell compelling stories.
Thomas Birch
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