Iliffe SME Awards Event Video Case Study
ILIFFE MEDIA
To produce a glitzy, pacey event video capturing the thrilling ambience of the SME Awards. When it comes to events, Iliffe are the go-to-guys, so the special atmosphere had to JUMP out of the screen.
Production
We adopted a run and gun style, to capture every facet of a thrilling event, with the aim of illustrating as many magic moments and Iliffe’s organisational operation.
On the night, light, nimble work was required to secure every award winner’s reaction – a significant aspect of our brief. Not easy in a room dominated by the presence of historic aircraft!
We also wanted our own presence to be unobtrusive, to ensure no effect on the smoothness of the event was felt by guests.
Briefed to highlight sponsors in the final deliverable, we applied location textures in post-production to make banners more visually appealing, and digestible to the viewer.
Finally, the choice of track was crucial in demonstrating the event’s atmosphere, within such a stunning venue. We opted away from a corporate soundtrack in favour of something that offered enhanced character.
Deliverables
Glamour, smiles, culinary delights and award winners all wrapped into one stylish event video shot in the most spectacular of settings. Perfect marketing collateral for Iliffe’s SME awards campaign and a classy keepsake for award winners and sponsors alike.
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