How to Plan The Perfect Corporate Video Shoot
How do you ensure your corporate video shoot is a roaring success? The creative experts at our Cambridge Video Production Company are here to offer you some handy tips.
A high-quality and engaging corporate video can really add fireworks to your marketing mix.
Producing a corporate video that has the “wow factor” as well as delivering all of your key messages, though can seem like a daunting task – but it need not be.
You’ll likely already have some ideas about how your corporate video should look. So, how do you turn those idea seedlings into a fully-fledged oak of creativity?
Front Foot Creative’s Nick Fairbairn, provides five top tips for planning the perfect corporate video shoot to make sure the finished product gets tongues wagging about your business for all the right reasons…
Choose the Right Video Production Company
Think of your corporate video as a virtual ambassador for your brand — it should look sharp, sound great, and leave a lasting impression.
A lack of equipment, time and expertise are all good reasons to outsource your video production project to the experts.
That doesn’t mean passing it over and washing your hands of it. Far from it. But it is a good idea to employ a video production company who have the kit, resource and creative eye to bring your corporate video to life.
There are video production companies and content creation agencies in Cambridge of all shapes and sizes, so do your due diligence.
Find a video production company whose showreel (ahem! See Below!) includes examples relevant to your requirements – whether that be explainer videos, corporate videos or social media content. Ask yourself if the production value, and tone is what you’re looking for.
Does the content evoke the feelings that you want your corporate video to deliver?
Your video production company should be communicative and keen to understand your business.
Pre-production is absolutely key, so finding an agency that wants to be an extended arm of your team is crucial.
Talking of Showreels... Wink Wink
Listen to Advice
Having plenty of corporate video ideas is a good thing.
Make sure you discuss them with your video production company and listen to feedback.
Ultimately, you have hired experts for a reason. If they’re telling you that a certain shot may be impractical, or a certain transition will set your corporate video apart, listen to their advice.
You are paying for the production so should have the final say, but it’s crucial to lean on your video production company for some creative input, as well as a reality check here and there on what is realistic or to aim for the stars, depending on your budget.
Nail Your Corporate Video Brief
To ensure your video content creation is a roaring success requires some solid planning. Think about what you are trying to say, who you want to talk to and how you want to get your message across. These are all really important things to consider right at the start of your corporate video production process.
Hone your brief with your team and video production company. No matter what kind of video you are looking to produce – whether it be an explainer video, promotional video or testimonial video – when the shoot day arrives, everyone should step into it knowing what needs to be achieved.
Will your corporate video be narrated by talking heads, a voiceover or titles? How long do you want it to be? Will it all be shot in one location? All of these things should be considered when building your brief.
Of course, being nimble and adapting to last minute changes is important, but the more thorough and complete your brief is, the smoother the shoot day and edit will flow.
Keep Reading Plenty More Nuggets Still To Come!
Underline The Deliverables
Before you begin work, it’s important to understand what you want to get from your video content creation project.
At Front Foot Creative, whenever we are providing content marketing services here in Cambridge, we always try to establish the deliverables with our clients before we step onto a shoot.
Is your corporate video an engaging window into your business to sit on your website home page, or are you planning to use it on socials to drive traffic to your website? Will it be used as part of a paid advertising campaign?
Before you discuss details like scripting, locations or actors for your corporate video, put some clear markers down on paper about what it is you want to achieve.
Get Buy In From Your Colleagues
If you’re aiming for an engaging, shiny overview of your business for your corporate video, chances are you’ll need members of your team to get involved.
Brief your colleagues on why you are doing a corporate video for your business, the benefits to the company and the input you may need from them.
It’s important to have buy in, particularly if you are asking staff to appear in the content. The more comfortable they feel, the more authentic the final product.
Even if members of the wider team aren’t appearing in the piece, they may have to adjust schedules or meetings for the shoot day if it focuses on their area of the business. A consultative approach is key to making things run smoothly.
Client Case Study | On Set with Front Foot Creative
When it comes to working with clients that have had little to no experience in front of the camera before, don’t worry we’re well-versed.
For our Cambridge based Video Production company, it’s about listening, offering as much value for your budget through every stage of the production process. Our creative team look to make sure we understand what you want to say, who you want to tell and work magic on how to deliver that.
Our approach is to develop the most comfortable environment on set to ensure our clients are equipped and ready to nail the delivery of their key messages when those lights go on, to produce the first-class deliverables they desire!
Take a look at what our client Price Bailey, had to say about their experience with us.
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