- What a corporate video actually is
- How to pick the right video production company
- The importance of pre-production and planning
Quite simply, a corporate video is an engaging method of showcasing your business, product or service to potential customers and clients.
A slick corporate video is a brilliant way to present a positive image of your company and demonstrate to the wider public why they should trust your brand.
Front Foot Creative’s Nick Fairbairn tells more…
Pick The Right Video Production Company
Creating a really outstanding corporate video requires close collaboration, so picking the right video production company is absolutely imperative. Don’t just rely on a quick peek at a website or two, or a swift browse of agency socials. Do your due diligence, as you want to know if there’s substance as well as style.
Firstly, any reputable video production company should be happy to have a discovery call or meeting to hear about your requirements, ask pertinent questions and begin to learn about your business’ needs.
Secondly, check their reviews, ask about similar projects they may have worked on and quiz them on their workflow and processes.
Finally, ask to see relevant examples to get a steer on previous work and potential costings, because there are plenty of good quality agencies who can provide affordable video production in Cambridge.
Although worth noting that a decent agency shouldn’t quote until they have a clear idea on the exact scope and scale of the work.
Check Out The Competition
You may already have a style, theme and tone in mind for your corporate video, but it’s always useful to check out the competition.
Has any other business in or outside your industry created a corporate video that resonated? Is there a certain style that “fits” for what your company wants to say and aligns with how you want to say it?
Right, we are not advocating plagiarism here – far from it, because classy content should always have originality. But it is always helpful to show your video production company examples that wowed you and some that had the opposite effect.
Tell An Authentic Story
Before you embark on your corporate video production journey, take time to establish what you want your video content to say. What is the tone of your business? Have you clarified the key messages to share with your client base and how do you want your business to be perceived?
Of course, everyone wants their company to be viewed in a positive light, but what is it that sets you apart? Are you in a “stuffy” industry but break the mould as a progressive, laid back but professional business who eschews a corporate tone for example?
Work with your stakeholders to pin down what makes your business stand out, why is it special and how can you highlight each unique element?
The Proof Is In The Pudding
Client Case Study: Green & Purple
Here’s an example of what we’re talking about when it comes to being authentic to your brand.
Green & Purple are a financial services company without the stuffy corporate vibe. They wanted to convey their company philosophy of providing a friendly, relaxed working environment without compromising on professionalism or quality of service.
Flexi working to staff needs, team outings, promoting local businesses and building meaningful, trusting relationships, seeing clients as an opportunity to become an extension of their business were all important key messages.
And soft recruitment was the main aim of the content, providing a glimpse for prospective employees about what life is really like as a member of the team.
Off cuts, bloopers and genuine personalities all left in!
Plan Meticulously
Your video production company should work with you to assist with scripting, logistics and general planning. Ensure a thorough shoot schedule is compiled well in advance of shoot day, so everything runs smoothly and no expensive additional shoot days are required.
Consider whether your premises needs a re-jig prior to shoot day – furniture moved to create more space, office furnishings updated and any clutter cleared away. Your video production company may require a recce day prior to shooting to assess equipment requirements like lighting – so pick their brains about office aesthetics so on the day itself you can focus on content creation rather than feng shui!
Get Your Colleagues On Board
Some may resent being taken away from their day jobs to dedicate time to a “Marketing project”, so it’s important to underline right from the start that a high-quality corporate video will benefit the business as a whole, not just one department.
Make all the stakeholders feel part of the project, explain the thinking behind it, and why it is a good use of resource for the company. Involve the wider team, listen to ideas and communicate progress.
Frequently Asked Questions
How much does a corporate video cost?
Costs vary hugely depending on size and scale of your shoot. There are plenty of good agencies offering affordable video production in Cambridge, so make sure you shop around. Remember, be wary of a quick quote! A reputable video production agency should work with you to understand your exact requirements before providing costs
How long does a corporate video take to produce?
Again, this depends on the size and scale of the shoot, but our strong advice would be don’t rush the process. Allocate plenty of time for planning and pre-production so the shoot day goes as smoothly as possible. Here at Front Foot Creative we put a minimum three week turnaround on our corporate video edits, but edit time can vary depending on factors such as length of deliverable, the number of deliverables, additional assets such as motion graphics or animation and number of talking heads.
How do we know what style of corporate video to go for?
Collaborate with your team to establish what you want to say to your audience and how you want to say it. What do you want to articulate about your value proposition and do you want to weave in messages about company ethos and values? It’s always good to look at examples from other businesses to assess what resonates and lands and what doesn’t. A good video production agency should be rich with creative ideas to help you nail down your corporate video style.
Where should I use my corporate video?
Producing a corporate video is a big undertaking, so it’s important that you get as much value out of the content as possible. Utilise it on your website so your customers can see exactly what you have to offer as soon as they find you.
Think about how to repurpose it for social channels and paid ads if required so it may be that you need to contract your video production company for some more editing time to produce chapters from the main deliverable. This could be money well spent if it allows you to reach a wider audience.
However, you should speak with your video production company about where you will use the video content during pre-production. This will allow them to plan as thoroughly possible and create your video content bespoke to specifications of the channel you intend to use it on.
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